White NAD+ capsules in a ceramic bowl

NAD+ and nicotinamide riboside in bulk: NR chloride and NAD+ capsules for private label

Short answer: GOA Supply sells NAD+ capsules and nicotinamide riboside (NR) capsules in bulk, from 20,000 capsules per order, for wholesale and private label. The two differ most in EU law: NAD+ is listed as not novel in food supplements, while nicotinamide riboside chloride is an authorised novel food with a maximum level of 300 mg per day for adults in food supplements. Check the form, the purity and the content per capsule before you set your daily dose.

What are NAD+ and nicotinamide riboside?

NAD+ (nicotinamide adenine dinucleotide) is a coenzyme that occurs naturally in all living cells. Nicotinamide riboside (NR) is a pyridine nucleoside related to vitamin B3 (niacin). Both contain nicotinamide, a form of vitamin B3, in their structure.

The nicotinamide riboside authorised in the EU is nicotinamide riboside chloride (NR-Cl). The Union list describes it as a synthetic form of nicotinamide riboside: a white to light brown powder that contains at least 90% nicotinamide riboside chloride, predominantly in its β form.

NAD+ and NR in bulk: the forms side by side

NAD+ capsules NR capsules
Ingredient Nicotinamide adenine dinucleotide (NAD+) Nicotinamide riboside chloride (NR-Cl)
Purity ≥ 99% (HPLC) ≥ 98% (HPLC)
Capsule type and content per capsule On request On request
Order quantities 20,000, 50,000 or 100,000 capsules 20,000, 50,000 or 100,000 capsules
EU status Not novel in food supplements Authorised novel food with conditions of use
Typical business use Supplement brands, webshops and pharmacies with their own capsule line Supplement brands that sell NR capsules under their own brand within the EU limits

What to check when you buy NAD+ or NR wholesale

  • The exact form. For NR, confirm that the ingredient is nicotinamide riboside chloride, the form in the Union list. Our NR capsules contain NR-Cl with a purity of at least 98% (HPLC).
  • Content per capsule. Ask for the content per capsule on the specification. For NR chloride you need it to keep your recommended daily dose within the authorised maximum.
  • Purity and assay. Ask for a CoA per batch with the HPLC result. For NAD+ our specification states a purity of at least 99%.
  • Specification against the Union list. For NR chloride, compare the supplier specification with the specification in the Union list, which also sets limits for residual solvents and other parameters.
  • Price per milligram. Compare offers per milligram of NAD+ or NR chloride, not per capsule.
  • Storage. Keep the capsules closed, cool and dry, and follow the shelf life on the specification.

EU rules for NAD+ and nicotinamide riboside chloride

NAD+

In the EU Novel Food Catalogue, nicotinamide adenine dinucleotide is listed as not novel in food supplements (entry POL-NF-09841). That status covers food supplements only: before you use NAD+ in other foods, such as drinks or bars, check whether a novel food authorisation is needed. In France, Compl'Alim lists NAD+ as an authorised substance with a history of use in food supplements from before May 1997.

Nicotinamide riboside chloride

Nicotinamide riboside chloride is an authorised novel food. Commission Implementing Regulation (EU) 2020/16 added it to the Union list (Implementing Regulation (EU) 2017/2470), and Implementing Regulation (EU) 2022/1160 amended its conditions of use and specifications. For food supplements as defined in Directive 2002/46/EC, the Union list sets these conditions:

  • maximum 300 mg per day for the adult population, excluding pregnant and lactating women;
  • maximum 230 mg per day for pregnant and lactating women;
  • the designation on the label must be "nicotinamide riboside chloride".

The data protection for the original applicant ended on 20 February 2025, so the authorisation is no longer limited to that company. Commission Regulation (EU) 2021/418 also added nicotinamide riboside chloride to Annex II of Directive 2002/46/EC as a source of niacin. In France, Compl'Alim lists nicotinamide riboside chloride as an authorised novel food and shows the maximum amounts and label warnings that apply to a declaration there.

By contrast, nicotinamide mononucleotide (NMN) is listed in the Novel Food Catalogue as a novel food that is not yet authorised.

Private label NAD+ and NR capsules

For private label, we deliver the capsules in bulk for your own packaging and labelling. As the brand owner, you are responsible for the label under Regulation (EU) No 1169/2011 and Directive 2002/46/EC, for any claims under Regulation (EC) No 1924/2006 and for national notification: none in the Netherlands, FOODSUP in Belgium, Compl'Alim in France and the BVL in Germany. For NR chloride, build the novel food conditions into your label from the start: the designation and a daily dose within the maximum level.

Our checklist for buying supplements in bulk lists the documents to request from any supplier. More about our service is on the private label page.

Ordering NAD+ and NR capsules in bulk

  • Quantities: 20,000, 50,000 or 100,000 capsules per product; smaller quantities on request.
  • Prices: excluding VAT and shipping; we can arrange transport.
  • Shipping: usually within 1 to 2 weeks, depending on stock.
  • Documents: specification and CoA on request.

See prices and tiers for NAD+ capsules and NR (nicotinamide riboside) capsules, browse all capsules in bulk or read how ordering works on our wholesale page.

FAQ

Is NAD+ a novel food in the EU?
Not in food supplements. The EU Novel Food Catalogue lists NAD+ as not novel in food supplements. For use in other foods, check first whether a novel food authorisation is needed.

What is the maximum daily dose of nicotinamide riboside chloride?
In food supplements, 300 mg per day for adults, excluding pregnant and lactating women, and 230 mg per day for pregnant and lactating women, according to the Union list.

Which form of NR do you supply?
Nicotinamide riboside chloride (NR-Cl) with a purity of at least 98% (HPLC). The content per capsule and capsule type are on the specification, available on request.

What must the label of an NR product say?
The Union list requires the designation "nicotinamide riboside chloride". The general labelling rules for food supplements and the rules of each country where you sell also apply.

Can I sell NAD+ and NR capsules under my own brand?
Yes. We supply both in bulk for your own packaging and labelling, from 20,000 capsules, with smaller quantities on request.

Sources

Written by Florian Fermin, co-owner of GOA Supply.

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