Private Label Supplements

Launch your own supplement brand with GOA Supply. We supply capsules, tablets and raw powders in bulk, for your own packaging and label. Ask us about the minimum order quantity for your product.

Private label supplements in 3 steps

  1. Choose your ingredients from our range, such as matcha, mushrooms, adaptogens, algae and plant extracts.
  2. Choose the form: capsules, tablets or powder, supplied in bulk for your own packaging.
  3. Add your own label and start selling under your brand.

Lead time

Production usually takes 5–12 weeks from formula approval to delivery, depending on the formula and the availability of ingredients.

Your label, your responsibility

As the brand owner you are responsible for your label, including the mandatory information and any health claims under EU Regulation (EC) 1924/2006.

Contact us for a private label quote.

Bring your own product to the market in just 3 steps with our private label services

What private label means at GOA Supply

With private label you sell natural supplements under your own brand name, without setting up your own production. You choose the ingredients and the form, and you design your own label. We supply the product from our range of capsules, tablets and powders, so you can focus on your brand, your customers and your sales channels.

Private label suits webshops, health food stores, pharmacies and supplement brands that want their own range of matcha, mushroom, adaptogen, algae or herbal products.

Bowls of natural superfood and herbal powders

Step 1

Select your ingredients

Choose from a wide range of high quality natural ingredients from a trusted source, such as matcha, mushrooms like lion's mane and reishi, adaptogens like ashwagandha, algae like chlorella and spirulina, and herbal extracts like turmeric and berberine. Available in small and large quantities. Each product page shows the product details and the standard order tiers.

Check product availability
Gold foil and kraft paper stand-up pouches

Step 2

Choose form and packaging

We can offer the desired ingredients in capsules, tablets or raw powders. You can choose between different packaging formats like traditional jars, pouches or cans. Tell us your ingredient and target quantity, and we will confirm which forms are possible for your product.

Example of a private label supplement jar with capsules

Step 3

Customize your product label

Apply your own product label to the packaging that matches with your brand. You decide the brand name, the design and the label texts. As the brand owner you are responsible for the label content (see below). Let the sales begin!

Contact us

Which products are suitable for private label?

Most products in our range can be supplied for private label:

Not sure whether your product is possible? Send us your request and we will check the availability for you.

Minimum order, lead time and documents

  • Minimum order quantity

    The minimum order depends on the product, the form and the packaging. As a reference, our standard bulk tiers start at 20,000 capsules or 10 kg of powder or tablets. Contact us for the minimum quantity of your product.

  • Lead time

    Production usually takes 5–12 weeks from formula approval to delivery, depending on the formula and the availability of ingredients.

  • Specifications and certificates

    Product specifications and certificates of analysis (CoA) are available on request, so you can prepare your label. Capsules are filled by an external contract manufacturer in the Netherlands; its organic certificate is available on request.

Your responsibilities as brand owner

When you sell a food supplement under your own brand, you are the food business operator responsible for that product on the market. In practice this means:

  • Label: the label must meet the EU rules on food information (Regulation (EU) No 1169/2011) and the Food Supplements Directive 2002/46/EC as implemented in each country. Among other things, this includes the name "food supplement", the recommended daily dose, a warning not to exceed it, a statement that supplements are not a substitute for a varied diet, and a statement to keep the product out of the reach of young children.
  • Notification: many EU countries require food supplements to be notified to the national authority before or when they are first placed on the market. Check the rules in every country where you sell.
  • Claims: nutrition and health claims may only be used if they are authorised under Regulation (EC) No 1924/2006 and meet the conditions of use. Claims that a product prevents, treats or cures a disease are not allowed.

We provide product specifications and CoAs on request to help you prepare your label. The final label, the notification and the claims remain your responsibility.

You've got questions? We have answers!

Most Asked Questions

What are private label supplements?

Private label supplements are nutritional supplements produced by a manufacturer but sold under your own brand name. This means you can offer a unique product without having to set up your own production infrastructure. We offer a wide range of formulations that you can personalise with your own branding and packaging.

What are the benefits of private label supplements?

There are numerous benefits to private label supplements, including brand differentiation, higher profit margins, and full control over ingredients and quality. You can offer unique products that are specifically tailored to the needs and preferences of your target audience, allowing you to stand out in the market.

Is there a minimum order quantity (MOQ) for private label?

Yes. Minimum order quantities for private label depend on the product, the form (capsules, tablets or powder) and the packaging. Contact us and we will tell you the minimum quantity for your product.

How long does it take to produce a private label supplement?

The timeline can vary depending on various factors such as the complexity of the formula and the availability of ingredients. Generally, it takes about 5-12 weeks from formula approval to delivery of the finished product. We will work closely with you to ensure that your product is delivered on time and meets all your expectations.

Which products can I sell under my own label?

Capsules, natural powders, matcha and chlorella or spirulina tablets from our range. See the overview above or browse all products and ask us about the product you have in mind.

Who is responsible for the label and the notification?

You are. As the brand owner you are responsible for a correct label under EU rules, for any notification in the countries where you sell and for the claims you use. We provide specifications and CoAs on request.

Can I start with a smaller quantity?

Smaller quantities than our standard tiers are possible on request. Tell us which product and quantity you have in mind and we will check the options for you.