White biotin powder in a bowl with a wooden scoop

Biotin in bulk: biotin powder and biotin capsules for wholesale and private label

Short answer: GOA Supply sells biotin in bulk in two forms: biotin powder from 10 kg for capsule fillers and producers, and ready-filled biotin capsules from 20,000 pieces for brands and retailers. Biotin is a vitamin that may be used in food supplements as D-biotin under Directive 2002/46/EC, and it has no entry in the EU Novel Food Catalogue. The points to check are the biotin content, the dose in micrograms per capsule and the label, which must state the amount of biotin and the percentage of the reference value.

What is biotin?

Biotin, also known as vitamin B7 or vitamin H, is a water-soluble B vitamin. In France it is also called vitamin B8. The form listed for food supplements in Annex II of Directive 2002/46/EC is D-biotin.

Biotin is used in very small amounts. The nutrient reference value (NRV) for adults is 50 µg per day, set in Annex XIII of Regulation (EU) No 1169/2011. Doses on supplement labels are therefore expressed in micrograms, and that affects how you buy, mix and label biotin.

Biotin in bulk: powder and capsules side by side

Biotin powder Biotin capsules
Form Powder Vegetarian HPMC capsules
Specification Biotin (vitamin B7, vitamin H); biotin content on the specification, on request Biotin in HPMC capsules; contains microcrystalline cellulose; content per capsule on request
Origin China Filled by a contract manufacturer in the Netherlands
Order quantities 10, 50 or 100 kg 20,000, 50,000 or 100,000 capsules
Typical business use Raw material for capsules, tablets and vitamin premixes Supplement brands, webshops, pharmacies and gyms selling biotin capsules under their own brand

Biotin powder or biotin capsules?

Choose the powder if you produce yourself: you fill capsules, press tablets or make a vitamin premix with your own formula and dose. Choose the capsules if you want a finished product to pack and label under your own brand, without your own filling line. Smaller quantities than the standard tiers are possible on request for both forms.

What to check when you buy biotin wholesale

  • Biotin content of the powder. Ask whether the powder is pure D-biotin or a dilution on a carrier, and what the biotin content per gram is. This determines how much powder you need per dose and how you compare prices.
  • Mixing. Because a daily dose is measured in micrograms, the biotin must be spread evenly through your blend. Agree with your producer how blend uniformity is checked.
  • Content per capsule. For the capsules, ask for the biotin content per capsule on the specification and compare it with the CoA of the batch.
  • Other ingredients. Our biotin capsules contain microcrystalline cellulose and use HPMC capsule shells. Both belong in your ingredient list.
  • Documentation. Request the specification and a CoA per batch with the biotin assay, heavy metals and microbiology. For the powder, the country of origin is China.
  • Storage. Keep powder and capsules closed, cool and dry, and reseal opened bags well.

EU rules for biotin in food supplements

Biotin is listed in Annex I of Directive 2002/46/EC, the list of vitamins that may be used in food supplements, and D-biotin is the form listed in Annex II. Biotin has no entry in the EU Novel Food Catalogue; its use in food supplements is governed by Directive 2002/46/EC. In France, the Compl'Alim ingredient database lists D-biotin as an authorised form of vitamin B8, and the amount must be declared in micrograms.

On the label, Directive 2002/46/EC requires the amount of each vitamin per recommended daily dose in numerical form, and for vitamins also as a percentage of the reference value. For biotin, that reference value is 50 µg. Maximum amounts for vitamins in food supplements can differ per country, so check each market where you sell. Any claim must be an authorised claim from the EU Register under Regulation (EC) No 1924/2006, with its conditions of use.

Private label biotin

For private label, GOA Supply delivers the capsules or the powder in bulk for your own packaging and labelling. The capsules are filled by a contract manufacturer in the Netherlands. As the brand owner, you arrange the label, the claims and the national notification: none in the Netherlands, FOODSUP in Belgium, Compl'Alim in France and the BVL in Germany. Our guide How to start a private label supplement brand in the EU walks through these steps, and the private label page explains our service.

Ordering biotin in bulk

  • Powder: 10, 50 or 100 kg. Capsules: 20,000, 50,000 or 100,000 pieces. Smaller quantities on request.
  • Prices: excluding VAT and shipping; we can arrange transport.
  • Shipping: usually within 1 to 2 weeks, depending on stock.
  • Documents: specification and CoA on request.

See prices and tiers for biotin powder and biotin capsules, or browse our powders in bulk and capsules in bulk.

FAQ

Is biotin a novel food?
No. Biotin is a vitamin listed in Directive 2002/46/EC, with D-biotin as the permitted form for food supplements, and it has no entry in the EU Novel Food Catalogue.

What is the reference value for biotin on a label?
The nutrient reference value for biotin is 50 µg per day, set in Annex XIII of Regulation (EU) No 1169/2011. Supplement labels state the biotin amount and the percentage of this value.

Is your biotin powder pure D-biotin?
The biotin content of the powder is stated on the product specification, which we send on request together with a CoA.

What else is in your biotin capsules?
The capsules contain biotin and microcrystalline cellulose in vegetarian HPMC capsules. The biotin content per capsule is on the specification.

Why is biotin called vitamin B8 in France?
Vitamin B8 is the name commonly used in France, and Compl'Alim lists biotin under it. Check the designation on your French label against the French version of Regulation (EU) No 1169/2011.

Sources

Written by Florian Fermin, co-owner of GOA Supply.

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